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Marketing Today: Coca-Cola® Masterpiece

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     I found this ad as it interrupted a YouTube video I watched while in Bolivia. It caught my eye and drew me in with its art, color, animation, and ideology. Immediately you are thrust through the glass roof into an all too familiar scene in which an art student is falling into a slumber and losing his creativity. Then BOOM! The art takes form. It comes to life and starts this beautiful innate collaboration to bring the struggling student "upliftment." Coca-Cola recently started running this ad campaign that they dubbed "Masterpiece". Masterpiece, the latest installment of Coca-Cola's Real Magic global brand platform, is a campaign where the brand works with more community outreach through different art/artists. Coca-Cola created Masterpiece to support emerging artists while establishing a connection to the viewer through timeless art pieces and their timeless brand.       The Masterpiece campaign celebrates Coca-Cola's heritage and iconic status by...
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From Hobbies to a Career

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        Hello and welcome, I am Anders Eckton, an artist, adventurer, and arborist, born and raised in Portland OR.  I enrolled in BA 223 because I believe marketing has become an all encompassing business strategy; furthermore, my hobbies are itching to become a business and would benefit from additional and proper marketing techniques.  I am most interested in the small business aspect of marketing and looking further into the four P’s (Product, Price, Place, and Promotion). I am also eager to learn how to analyze business’ marketing techniques and strategies and how to use that to help a business grow.  Currently I am not pursuing a particular major; I am focusing on practical classes to help me grow my knowledge and skills to prepare myself to achieve my goals. Art, arboriculture and photography are a passion of mine that have recently grown into commissions and jobs; I am excited moving forward to create a business plans and a marketing portf...
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