Marketing Today: Coca-Cola® Masterpiece
I found this ad as it interrupted a YouTube video I watched while in Bolivia. It caught my eye and drew me in with its art, color, animation, and ideology. Immediately you are thrust through the glass roof into an all too familiar scene in which an art student is falling into a slumber and losing his creativity. Then BOOM! The art takes form. It comes to life and starts this beautiful innate collaboration to bring the struggling student "upliftment." Coca-Cola recently started running this ad campaign that they dubbed "Masterpiece". Masterpiece, the latest installment of Coca-Cola's Real Magic global brand platform, is a campaign where the brand works with more community outreach through different art/artists. Coca-Cola created Masterpiece to support emerging artists while establishing a connection to the viewer through timeless art pieces and their timeless brand. The Masterpiece campaign celebrates Coca-Cola's heritage and iconic status by showc